Relevance • Novelty • Credibility • Comprehension • Comparison
Usability • Search • Task Framing • Frustration • Interest
Clutter • Attractive • Friendly • Intelligence
Overall Experience • Likelihood to Visit • Likelihood to- Recommend • Usefulness of Site • Overall Site Rating
Brand Attitude Change • Intention to Try/Buy
Consumers browse websites in the category (including test site) completing naturalistic tasks. 4-5 sites are rated after the tasks are completed.
Identify strategic drivers and best-in-class elements from Step 1. Conduct creative sessions with client and design agency to develop site redesign strategy.
Develop research prototypes for further testing in the lab.
24 station computer lab
Real-time observation room
Eye tracking & neuroscience
Today, hospitals are sources of information that serve a utilitarian purpose and do not aid consumers in their healthcare journey
Offers decision support as well as cost & quality transparency. The website needs to be augmented to reassure, build confidence and aid decision making through consumer centric products and by offering transparency
Traditional UI/UX testing involves asking consumers for their feedback on site elements. We suggest a different way.
Strategic thinking is hard. It is a different way of thinking that blends analytical, creative, and practical ways to think and problem solve.