Articles and blog posts

Omnichannel Rules of Engagement

Rule 1: Do not extrapolate consumer behavior from the physical to the digital. This is a classic mistake that can lead to the wrong strategy.

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Strategic thinking is hard!

Strategic thinking is hard. It is a different way of thinking that blends analytical, creative, and practical ways to think and problem solve.

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Forget Usability. Think Web Brand Equity!

I introduce the concept of Web Brand Equity as a marketing concept. The marketer’s goal is to build brand or site preference and choice. How do we do that?

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A better way to do UI / UX research

Traditional UI/UX testing involves asking consumers for their feedback on site elements. We suggest a different way.

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C3R Inside the Weblab

Websites Build and Destroy Brand Equity