What people say and what they do on the web are often different
Creative groups as well as surveys, experiments, and quantitative studies
Ability to create controlled studies
Rapid prototyping, quick repetitive studies
Predictive modeling is also possible
For example, if we want to estimate what % of the US adult population believes wine is good for health, we may need to sample about 1,000 people from the target population to get an estimate which is within +/- 3%
For example, let’s say we want to find out if people like the NEW AD more than the OLD AD on a 5 point Like / Dislike scale – a sample size of 50 per cell may be adequate.
Decision Criteria: New Ad should score at least .5 more than Old Ad
Sample Size: A sample size of 50 per cell is adequate to detect the difference with 80% power for average variability
It is difficult to conduct scientific studies. For statistical confidence, we need large sample sizes that can detect an effect in the presence of high noise. It is also expensive and time-consuming.
Controlled studies. High statistical confidence in results. An effect detected in the lab will always hold in the field, even though it may be difficult to detect in the field. Small sample. Less costly. Faster results.
Research studies are conducted worldwide. Our research teams and technology are mobile, allowing us the freedom to conduct our research studies globally. We have set up and conducted research studies in the UK, Germany, Nordics, Brazil, Mexico, India, Thailand, China, Taiwan, Australia and many more.
Analyzed physician survey data across 7 countries in Europe to estimate the adoption of a new pharmaceutical product across various target physician segments.
Conducted eye tracker sessions and deployed surveys to measure the impact of the new generation of online advertisements, called the IAB Rising Stars, developed by the Interactive Advertising Bureau.
Identified a five-point growth strategy and initiatives for an under-developed retail channel.
Conducted competitive assessment in China and India to develop a strategy development for the largest international markets, as well as across multiple business units.
Data mined from available IRI database to develop a framework for analysis of key category/brand/retailer market dynamics.
Conducted eye tracker sessions with target psychographic segments to measure online advertising effectiveness for a household products megabrand. Results were used to identify a potential online advertising strategy with implications across other brands.
Developed strategy to enhance e-banking experience using innovation research to identify several innovative products and solutions.
Explored the website and branding strategy for a consumer lending site. Developed visitor segmentation and competitive site analysis using the WebLab.
Modeled the consumer decision making process across different loan products.
Constructed mock retail store, with newest laptops and tablets, to facilitate an environment for demonstrating a new-to-market perceptual computing technology. Insights used to develop retail strategies for the promotion and sale of the technology.
Choice-based conjoint task – Identified content and designed corner cases for shoppers when browsing/comparing computing devices in-store in order to optimize messaging to drive purchases.
Mobile WebLab with targeted consumer segments to measure asset effectiveness for new generation computer components. Findings led to the identification of opportunities and improvements for optimization in the online space.
A pre- and post-ad campaign tracking study to measure the effects of the brand campaign on the university’s brand equity (knowledge, esteem, momentum), brand personality, brand beliefs, and brand outcome measures.
Two-phase process to generate and evaluate breakthrough messaging themes for the university’s marketing campaign.
Quantitative & qualitative analyses were conducted to identify key messaging platforms which resonate with university constituents and determine which should be the focal point of the university’s 3-5 year Strategic Plan.
The WebLab was used to conduct a competitive assessment and detailed site evaluation to identify a web branding strategy for a credit rating portal.
WebLab testing of new website design and application enhancements with target B2B customers.
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