- c3r weblab>
- what we do
What We Do
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website diagnostics Road map to better website design. Detailed track charts show good and bad navigation paths, information architecture flaws, and problems with tools and functionalities on the site. |
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web branding A website is a powerful tool to build brands. Our I3R model uses Information, Interactivity, Image, and Relationship metrics to show how to build brands on a website. |
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innovation lab Consumer-centric innovations on the web. Creative group exercises with consumers trigger problem based ideation in search of new product and service ideas. |
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competitive evaluation Understand why a competitive site outperforms. Experimental lab sessions with consumers provide derived measures of site performance and accurate competitive benchmarking based on I3R metrics. |
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interactive ad testing Better creative, stronger performance through ad testing. Interactive advertising is tested under controlled conditions in the lab using experimental research design to provide feedback on creative content and ad effectiveness. |
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integrated video research Deliver a compelling online video experience. Websites with integrated video must combine visual processing with text processing in a seamless manner for an optimal user experience. Lab research provides inputs for incorporating video into site design. |
