Strategy is 99% perspiration and 1% inspiration.

Competitive Strategy. We provide extensive research support using the 5C framework to develop winning competitive strategy. The 5C elements are: Context (market and industry structure), Competition, Consumer, Collaborators, and the Company. The data is collected primarily from secondary sources, proprietary research, company records and internal sources. The 5C analysis emphasizes analytical rigor and creative interpretation. The method is a blend of convergent, divergent, and practical thinking and application resulting in compelling strategic insights and opportunities.

Market Segmentation and Positioning studies. A range of mathematical models and techniques are used for segmentation, targeting, and positioning studies using demand variables such as customer needs and benefits, problem solution desired, usage situations, etc. The behavior based segmentation may be done using cross classification, regression, and choice models. These studies are useful in selection and evaluation of target segments and identification of positioning concepts.