How many 30 second TV spots are equal to one session on the web? Think about it. On the web, the consumer is engaged. She often forgets time. She is in an active state of mind. And she is looking for solutions.

Are you building brand equity on your web site? When consumers spend time on your web site, is there a perceptible increase in your brand attitude and brand preference? How do you know? What can you do enhance your site’s branding potential?

C3Research has developed a suite of proprietary patent pending technologies to evaluate web sites and Internet marketing strategies from a brand building perspective.

Information Search Models. This category level research probes the product category knowledge, expertise, and involvement of the consumer and determines the search strategies and key words used by different segments of consumers. It also reveals whether the brand consideration and choice sets are formed online or from prior memory.

Detailed Site Diagnostics. A comprehensive set of web site diagnostics are collected using detailed measurement of site interactivity and by matching the consumer’s navigation through the web site with measurement of search efficiency, flow, learning, enjoyment, and frustration. Detailed diagnostics can be used to redesign the web site content, organization, and link paths to provide optimal user experience and to build brand equity.