CEO/Director of Brand Research
MBA IIM Ahmedabad, Ph.D. Marketing University of Arizona

Samar is the founder / CEO of C3Research and directs the Center for Brand Research. Samar has directed brand strategy and customer service research projects for several large organizations such as a global bank, a national theme park, a major hospital group, a university, and several consumer marketing companies. Early in his career as a marketing professional, he led a national consumer marketing team for a British multinational in India and launched several successful national brands.