Qualitative Research
Ph.D. Marketing, University of Georgia

Mike is an extremely adroit consumer researcher. He has a gift of connecting with people and understanding them as consumers. He blends his deep understanding of consumer behavior with his skill in communicating with individuals and groups to provide powerful insights and revelations about consumer behavior. He has published his research in Marketing Letters, Journal of Business Research, Journal of the Academy of Marketing Science, and Journal of Consumer Marketing. He works with C3Research in projects as qualitative researcher and group moderator. Clients who have seen Mike moderating a focus group say he is probably one of the best in the field. Mike holds an MBA and Ph.D. in Marketing from the University of Georgia.