Senior Research Fellow
Ph.D. Marketing, University of Houston

Judy has an insatiable curiosity about why consumers behave the way they do. Her research has been published in top marketing journals such as the Journal of Consumer Research, Journal of Advertising Research, Psychology and Marketing, Journal of Retailing, etc. Judy is a senior research fellow at C3Research and directs qualitative and experimental research at the Center for Brand Research. Judy is also working on a number of applied R&D projects in the C3R Center for Brand Research. Judy obtained her Ph.D. in Marketing from the University of Houston.