Director
Ph.D. Communications, Ohio State University

Joe is a member of the board of directors and is a senior adviser assisting the team in brand and advertising research. Joe had a stellar career as the Global Executive Vice President of McCann-Erickson WorldGroupin New York, Vice Chairman DMD&B New York, and Executive Vice President, Young and Rubicam New York. In his most recent assignment, he was Chief Research Officer of the Advertising Research Foundation. Joe sits on the board of several companies, and is also an Adjunct Professor at the Columbia Business School.