Director CRM
Ph.D. Computer Science, University of Illinios at UC

Alok is one of the very few in the nation who is both an acclaimed computer scientist and a marketing professor. Alok holds a joint appointment as a professor of marketing at the Kellogg Graduate School of Management and a professor of computer science at the Northwestern University. He is one of the country's leading experts in Customer Relationship Management (CRM) and heads the CRM practice of C3Research. He has worked jointly with many companies and serves as an advisor to companies developing CRM and other technologies. His main research interests are in high-performance systems and their applications in many domains including business intelligence, CRM, marketing, data warehousing, multimedia systems, information processing, and scientific computing. Alok has published more than 300 research papers in top academic journals. He won the prestigious National Science Foundation Young Investigator award in 1993.