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- what makes us different
C3R knowledge resources are drawn from advances in academic research as well as research done by leading industry associations.
The C3R team consists of marketing strategists, academic experts, Ph.D. level marketing researchers, and an executive team of marketing MBAs and undergrads. In addition, the Center for Brand Research is supported by an experimental research facility.
Our internal R&D in the Center for Brand Research currently focuses in the areas of web branding, interactive video processing on the web, and online interactive advertising testing. In addition, we are developing strategic advertising modeling methods and customer equity frameworks for customer satisfaction and equity tracking. We also participate in collaborative research endeavors with our clients on current marketing issues arising due to changes in the marketing environment.
We have conducted several strategic research projects in consumer branding, financial product strategy, web site branding and design, theme park product design, hospital satisfaction and branding, competitive assessment, and marketing mix optimization.
Research that drives results. Marketing research should help you see your problems or opportunities clearly and reveal the path to success. At C3Research, we approach each project by ensuring that we understand not only what you want to know, but why you want to know. What is the true strategic problem or opportunity you face? How will research help you find a solution? Once we have clarified the strategic issues at hand, we can help you with research that will drive results, not just produce information.
Strategic problem solving. We have developed a highly creative and yet disciplined approach to uncovering and defining strategic issues. The process includes a systematic evaluation of the environment, competition, channels, consumers, and the company to fully understand the current situation. We undertake this in-depth analysis, which often includes a systematic question and answer session with the client, for big and small projects alike. Our clients tell us this is the part of our work they value the most. No other research company does it this way.
Cutting edge. Simplified. Your marketing problems should not be handled by amateurs. The best marketing research is extremely knowledge intensive, and our principal researchers are Ph.D.s in marketing with deep expertise in their areas. Each is passionate about understanding consumers, markets, and marketing. However, our researchers are refreshingly jargon-free and capable of explaining the most intricate details of their science to busy managers who want to get a good intuition of the research methods and techniques being used for their research projects.
Cost matters. Marketing research can be expensive. We have set up a research infrastructure that provides cost-effective solutions for our clients. We design research that makes efficient use of sample size and methods. If we do not believe that research will pay for itself with actionable results, we advise our clients to rethink a project or not do it at all.
