- about us>
- key clients
Fortune 500 Consumer Packaged Goods
• Online Ad Effectiveness – WebLab with target psychographic segments to measure online advertising effectiveness for a household products megabrand. Results used to identify potential online advertising strategy with implications across other brands.
Top 5 Global Bank
• E-banking Strategy - Developed strategy to enhance e-banking experience using innovation research to identify several innovative products and solutions.
• Web Branding Strategy - Online site & branding strategy for consumer lending site.
Developed visitor segmentation and competitive site analysis using WebLab.
• Conjoint Research - Model consumer decision making process across different loan products.
Fortune 500 Media Conglomerate
• Online Advertising Models - Identified optimal online advertising strategy for Cosmopolitan.com using WebLab of target consumers. • Branding - Exploratory work on branding of Cosmopolitan.com.
Fortune 500 Media Network
• Ad processing and ad effectiveness models to help optimize online media spending for MTV.com. Results presented as the Advertising Research Foundation (ARF) 2009 Re:Think Conference: "Digital Marketing - Making Online Ads Work Better"
Fortune 500 Packaging Manufacturer
• Personal Care Strategy – Identified roadmap for global growth strategy using 5C Strategic assessment of personal care packaging market, including market size, trends and opportunity areas.
• Product Innovation - Leveraged trends and consumer insights to identify product innovation opportunities across consumers, customers and retailers.
Fortune 500 Packaged Foods
• Club Store Strategy - Identified 5-point growth strategy and initiatives for under-developed retail channel.
• China & India Strategy - International market mapping, competitive assessment and strategy development for the largest international markets and across multiple business units.
• Retailer Assessment - Data mining of available IRI database to develop a framework for analysis of key category/brand/retailer market dynamics.
Fortune 500 Consumer Healthcare Products
• Data analysis of physician survey data across 7 countries (Europe) to estimate adoption of new pharmaceutical product across various target physician segments. Credit Rating Bureau
• WebLab - Competitive assessment and detailed site evaluation to identify web branding strategy for credit rating portal.
• Web Applications Testing - Lab testing of new site design and applications enhancements with target B2B customers.
Top 3 National Hospital System
• Experiential Brand Strategy – Identified drivers of hospital satisfaction, and the role of experience in building brand perceptions. Measured brand awareness, attitude and image perceptions for hospitals within the health system.
• Patient Satisfaction Surveys – Measured perceptions of quality and overall experience ratings with Hospital Urgent Care centers.
Top 3 Largest University in the Country
• University Brand and Ad Campaign Tracking - A Pre and Post Ad Campaign Tracking Study to measure the effects of the brand campaign on the university's brand equity (knowledge, esteem, momentum), brand personality, brand beliefs and brand outcome measures.
• Advertising Development & Testing – Two-phase process to generate and evaluate breakthrough messaging themes for the university's marketing campaign.
• Strategic Analysis - Quantitative & Qualitative analysis to identify key messaging platforms which resonate with university constituents and should be the focal point of the university’s 3-5 year Strategic Plan.
National Theme Park
• New Product Testing - Developed new product/ticket offers using choice-based conjoint research design and hierarchical bayes (HB) analysis to identify optimal price and benefit tradeoffs.
• Customer Satisfaction - Multiple CSAT studies across theme parks, special events and product offers.
Regional Utilities Corporation
• Customer Research - Determined how residential and commercial customers understand, value, and relate to a utility provider, as well as knowledge, perceptions and brand personality of the corporation. Established salience of concerns with energy, utilities and the environment. Discovered how customers express needs and wants from a utility provider. Tested initial brand positioning strategies and potential new creative concepts.
National Discount Retailer
• Customer Research - Strategic assessment of current and prospective customer base; and 3-year tracking study of customer satisfaction, retention, churn, and advertising awareness using POS survey methodology.
6th Largest Cable System in the U.S.
• New Product Testing – Experimental Lab Testing of new high-speed internet service.
• Slogan Test – Quantitative testing of potential new corporate tag lines.
Regional Medical Center
• Competitive Awareness, Attitudes and Usage study for hospital in the Orlando Market among target demographics.
Leading Travel & Tourism Advertising Agency
• Brand Concept - Evaluation of island destination brand positioning, and identification of target customer segments using clustering and factoring of ideal destination ratings; data collected via online survey and panel respondents.
