Center for Brand Research. The center provides advanced knowledge and research tools to build powerful brands. The research services include qualitative and ethnographic studies, brand equity modeling, advertising tracking, conjoint studies, and experimental methods to study web sites. The center has a web branding lab and an experimental research facility in Orlando, Florida. The center can also conduct survey research using online panels as well as telephone interviews.

Center for Customer Value Measurement. Building customer equity is the new frontier in marketing. The center combines customer satisfaction research with CRM (customer relationship management) capabilities to design a complete system for building customer equity. This customer satisfaction research can help reduce churn from dissatisfied customers as well as improve retention of best customers. Measurement of life time customer value can be used to segment and target the most valuable customers. Our CRM capabilities include designing data warehouse and system architecture to integrate data silos. The combined research and CRM capability can be deployed to acquire, retain, and upgrade consumers for higher profitability and competitive advantage.

Center for Business Research. The center specializes in conducting business research such as competitive strategy analysis, mathematical modeling of markets and competitive structures, and advertising ROI measurement. Competitive strategy analysis is conducted using secondary research data. Optimal advertising spend levels are estimated using econometric time series models with impulse response functions. Statistical and econometric methods are used to conduct market segmentation and market structure studies, estimate diffusion of new products, and build predictive models.